1. Introduction

Mr Amr Abouelela ("we," "us," "our," or "the practice") is committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the site includes:

3. How We Use Your Information

We use the information we collect in the following ways:

• To provide and improve our medical services
• To process appointment requests and consultations
• To communicate with you about your care and treatment
• To send appointment reminders and follow-up information
• To comply with legal and regulatory obligations
• To analyse website usage and improve user experience
• To respond to your inquiries and requests
• To maintain medical records as required by healthcare regulations

4. Legal Basis for Processing

We process your personal data based on the following legal grounds: (a) your explicit consent; (b) performance of a contract with you; (c) compliance with legal obligations; (d) protection of vital interests; and (e) our legitimate interests in providing healthcare services and improving our practice.

5. Data Protection and Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and restricted access to sensitive information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal data for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. medical records are retained in accordance with UK healthcare regulations and GMC guidance. After the retention period, we securely delete or anonymize your data.

7. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With healthcare providers involved in your care and treatment
• With insurance companies for billing and claims purposes
• With legal authorities when required by law
• With service providers who assist us in operating our website and practice
• With your explicit consent for other purposes

8. Your Rights

Under UK data protection law (GDPR and Data Protection Act 2018), you have the following rights:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure (right to be forgotten)
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

9. Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your experience and analyse website usage. You can control cookie settings through your browser preferences. We use analytics services to understand how visitors interact with our site, but this data is anonymized and does not personally identify you.

10. third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites. We encourage you to review the privacy policies of any third-party websites before providing your personal information.

11. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information and terminate the child's account.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date at the top of this page.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

14. Data Protection Officer

If you have concerns about how your data is being processed, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.